The 2010 season is about to come to a close.  So, what have been the hottest labels this year?  Some of the most sought after swimsuit designers this season have been Mara Hoffman, Zimmermann, Agua Bendita and a Jr./teen line called Maaji Swimwear.  Rosa Cha Swimwear has been making a big comeback after changing designers.  Amir Slama has left the post and was replaced by Alexandre Herchcovitch.  Salinas Swimwear is also coming back in a good way, since reorganizing their distribution in the US.  Lenny Swimwear continues to hold a strong position in the market place, as does everyone's favorite 1-piece swimsuit queen, Karla Colletto.  I'm curious as to what new labels will come to light in 2011.

~ C.