After halting production of her first signature clothing line last year amidst a bleak retail landscape, Lauren Conrad is back at it again, with plans for a new contemporary collection already underway. With her affordable Lauren Conrad collection already being sold at Kohl’s, the former Hills star tells PEOPLE she is starting a new line with several of her best friends.
“It’s a contemporary women’s line,” she revealed to PEOPLE while hosting a party at Las Vegas’s Tao Beach on Saturday. “Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different.”
And while Conrad, 24, said the new collection is just getting started, she can’t contain her excitement. “It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own,” she said. “It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it.” Tell us: are you looking forward to another clothing line from Lauren?
Credit: Mark Gray for People
